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over 17 years
in the game

About Calico Jagger

Calico Jagger is a specialised brand, marketing and business consultancy based in Sydney, Australia, servicing the globe. Offering bespoke consultation for a multitude of industry sectors, Calico Jagger is headed up by international multi award winning Chief Marketing Officer and Travel, Hospitality and Tech Entrepreneur, Vanessa Richards. 

As your support leg, Calico Jagger won’t start and stop with traditional models – Vanessa combines creativity with science to deliver out of the box business solutions that meets her clients commercial objectives and acceleration plans. If there is one thing Vanessa knows how to do, it’s to create, inspire, connect and make something known to the masses. Calico Jagger takes brand development and amplification to new heights. It you want to be relevant, stand out amongst the crowd, Calico Jagger is the business extension you need!

Why the name?

Calico is everywhere. It’s a neutral base for creativity. Artists and designers all of the world use this fabric to start their creations. One one single cut of fabric becomes a million ideas. It is versatile and durable. A blank canvas for something truly amazing.

Jagger? Well, Mick had flair. The lead singer of The Rolling Stones made rock, cool, sexy and dangerous. Just how all good things should be. Combing the stage presence of James Brown, with the loose energy of good time rock and roll, Jagger created a new vibe and a new presence that the world had never seen before. Enigmatic with a side dose of sex and confidence.

That’s what Calico Jagger will bring to your company. A creative base, that like calico, will allow you to shine with your own style, flair and individuality.

Just as Jagger did.

About Vanessa

Our Founder, Vanessa Richards is an accomplished entrepreneur, business leader and visionary. Her 18 year career has seen her found global travel, hospitality and tech organisations, been advisor for ASX and NASDAQ listed businesses and lead marcom and digital teams as a c-suite within Nova Entertainment, Vevo, Southern Cross Austereo, Excite Holidays, GEX, bellabox, the BBC and Hearst Magazines. Having won Marketer of the Year at the World Tourism Awards, Marketer of the Year at the Women in Travel awards, 10 x prestigious Australian Commercial Radio Awards, B&T’s 30 Under 30 and 2 x MFA awards for her marketing initiatives, she is force to be reckoned with.

In a nutshell, Vanessa is an innovator. She strategises, writes, shoots, directs, performs and motivates, with her vivid imagination, energy and drive. Having both a creative and strategic mind, she is a one stop shop. She drives change in industries that need shaking up, disrupts the norm, and always puts herself in the consumers shoes. Not traditional by any means.

The Process

Whether you are after full service Marketing or PR representation, consultancy or an additional service, the kick off remains the same. For every client the process includes a one hour consult to better understand the history of your brand. It is here, where Vanessa will offer her advice and direction moving forward, consolidating all the thoughts and dreams you have for your business into one clear actionable strategy. From the idea, to execution, your brand will see growth acceleration under Vanessa's representation.

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