Branding

There is power in naming. A great company name articulates the very essence of your brand and what it stands for. It consolidates and crystallises the many facets of your story as a destination, hotel, airline, founder and creator into one or two words that can be shared with the world. It’s the thing that will instantly capture a human and the many emotions that come along with us. As brand experts Calico Jagger will help its clients with a deep dive into the entire brand story of your company. Meaning the why’s, the where it comes from, and what mission it plans to achieve, to ensure clarity and consistency across your brand at all times. Our branding process allows us to offer advice, strategy and direction and consolidate all the thoughts and dreams you have for your company into one clear strategy.

We then integrate this new strategy and knowledge into a streamlined document that you can easily draw from when communicating your brand to the world.  Additionally, and after we have created your brand values, vision, tone of voice, brand personality and social cues, we will provide copy for you that plays into your new brands ethos. Calico Jagger offers the following service to its clients:

• Brand Positioning
• Value Proposition
• Brand Personality and Visual Identity
• Re-Branding
• Company Vision and Mission Statement
• Tone of Voice
• Social Cues

“Marketing is asking someone on a date. Branding is that person saying yes.”

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