Our Founder, Vanessa brings forth her multi award winning travel editorial experience to Calico Jagger.
The Calico Jagger tone of voice is straight forward, honest and engaging. We are real in how and what we communicate. We are energetic and upbeat – travel is meant to be fun. We are conversational – we talk to our readers, not at them. Our language is smart with a touch of wit, always considered and effortlessly cool. We are entertaining and compelling without using language shrouded in whimsical words or nonsense. We are never self indulgent or too self-promotional. It’s all about our client, the end traveller and the experience with us.
We are warm and memorable, without being overly colloquial. Our content is always entertaining and engaging. We are intelligent, thoughtful, calm, cool and collected. We are straight talkers. We are focused on the experience and always tell the human side to the story. We are personal. But we don’t sacrifice clarity for colloquialisms. We provide a moment to smile, delight and inspire. We empower our traveller with newfound knowledge at every step of the way. Our copy, language and tone shows that, despite our professionalism, we are personable, approachable and always honest
“Wherever you go becomes a part of you somehow.”
Calico Jagger’s services will elevate your brand to new heights. We don't start and stop within traditional models - we tailor to your needs and create bespoke or full-service packages to meet your commercial objectives and acceleration plans.